Description

“Strategic Design For A Responsible Future” serves as the ultimate toolbook for addressing business challenges through a radically different approach. Over the past 50 years, the field of design has undergone significant evolution. Initially employed as a decorative means to distinguish products, it later transitioned into a resource for harmonizing form and function. More recently, especially with the rise of Design Thinking, design has become a pivotal integration capability, incorporating new processes.

Today, design stands as a strategic resource for organizations seeking to outperform the competition, undergo transformation, tackle competency challenges, foster innovation, embrace customer-centricity, and adapt their company culture to market evolution. This book delves into the utilization of our groundbreaking model, DESIGNENCE, which has been validated through nine compelling cases and enriched by interviews with nine influential business leaders.

Recognizing the need to move beyond traditional tools in the face of an ever-changing landscape, we offer a forward-thinking approach. By anticipating our impact on people, the planet, and the business itself, we aim to pave the way for a more responsible and sustainable future. Join us as we explore the transformative power of design in shaping a better tomorrow.