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Be Strategic Design

Discover our 9 Inspiring Case Studies Addressing Over 6 CEO Challenges

Purchase our book to gain exclusive access to our detailed case studies.

Banking Industry Case

  • Challenges: Culture change, User Experience, Innovation

Highlighting an innovative design strategy in a vibrant neighborhood, this case study reveals a groundbreaking approach. How did close collaboration with local residents and community organizations lead to the creation of a dynamic space for social interaction and engagement? Explore how prioritizing inclusivity and sustainability shaped a user-centric environment beyond traditional services.

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Case WAVIN

  • Challenges: Competencies, Competitiveness, Innovation

Through innovative thinking and extensive research, Wavin shifted its focus to elevate customer service. How did the creation of the Wavin Academy revolutionize the plumbing industry by empowering plumbers and enhancing customer satisfaction, all without requiring additional infrastructure investment? Discover more about this pioneering initiative.

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Case ALSTOM

  • Challenges: Competitiveness, User Experience, Competencies

Highlighting a strategic rail network project, this case study explores a transformative approach to services beyond products. How did modularity and digital integration optimize the user journey, aligning services with user expectations? Dive into the analysis of stakeholders and industry elements, alongside collaboration with Mormedi Design, to understand the deep-rooted focus on user needs and satisfaction.

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Case PHILIPS

  • Challenges: Culture change, User experience, Competitiveness

Introducing Philips' Lumea IPL, a revolutionary solution offering up to 12 months of reduced hair growth. How did Philips address consumer unfamiliarity with the technology and premium pricing challenges? Discover how a diverse team collaborated to develop a User Design Strategy, refining the consumer experience through iterative testing.

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Case SPOTIFY

  • Challenges: User experience, Innovation, Competitiveness

In a bid to make music a more integral part of people's lives, general management recognized the need for design intervention in 2012. However, the shortage of designers and underestimation of design's capabilities posed challenges. Rochelle King's appointment as VP Design & UX validated design's importance. How did Spotify's subsequent commitment to integrating design deeply into its culture lead to enhanced collaboration and better products and user experiences, notably targeting millennials? Explore further to learn about Spotify's transformative journey.

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Case SAINT-GOBAIN

  • Challenges: Culture change, Competitiveness, Innovation

In an industry centered on environmental concerns and pollution reduction, Saint-Gobain transformed its organization and production methods. How did the integration of design into research and emphasis on project ecosystems from inception benefit stakeholders? Explore Saint-Gobain's innovative approach, including the establishment of DomoLab and its global expansion, fostering cross-disciplinary collaboration.

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Case STEELCASE

  • Challenges: Culture change, Competencies, Innovation

Despite financial challenges, Steelcase, a global industry leader, shifted to a user-centric approach rooted in its furniture design culture. How did this transformation prioritize values like connection and curiosity while embracing open innovation? Explore how Steelcase's innovation centers and consultancy services are reshaping the workplace landscape.

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Case AIRBNB

  • Challenges: Culture change, User experience, Competitiveness

By the end of 2011, Airbnb's CEO, inspired by Disney, pivots towards prioritizing client experience with the "Snow White Experience." Led by Rebecca Sinclair and employing design thinking and storyboards, they overhaul the user journey, recognizing travel as their core product beyond just their website and app. What insights drove this transformative shift? Explore further.

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Case DECATHLON

  • Challenges: Culture change, User experience, Innovation

Decathlon embraces strategic design to make sports accessible to all, but how does its meticulous five-stage process ensure precision and functionality? Delve deeper to discover the company's commitment to excellence.

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Case GOAL MAMA

  • Challenges: Innovation, User experience, Digital transformation

Goal Mama, a product of collaboration between Nurse-Family Partnership (NFP), Ayogo, and Hopelab, tackles the retention challenge in support programs for 5 million American children in poverty. How does it utilize technology and design to foster engagement and connection between nurses and mothers? Read on to find out.

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